True Colours: Celebrate the women who give

Celebrate the women who give.

To coincide with International Women’s Day on 8 March, we’re celebrating the women who change lives through Lifeblood with limited-edition True Colours bandages by iconic Australian fashion designer Jenny Kee.

Show your support for the women who give, from donors to Lifeblood staff and volunteers —and the thousands of women who need donations every day. Simply donate blood, plasma or platelets between 6 March and 2 April to get your bandage!

illustration of a person riding a bicycle, on the back of the bike is a red blood droplet

Over 267,000 female donors give blood with Lifeblood, and hundreds more give breast milk or microbiota.

illustration of a person leaning on a milk donation container with a red tick symbol on it

Over 360 women donated 3,493 litres of breast milk last year to support Australia’s most vulnerable babies.

illustration of a scientist wearing a white coat, in the background is a tree and some clouds

The first person to establish a Red Cross blood bank in Australia was a woman, Dr Lucy Bryce, in 1929.

photo of artist jenny kee wearing bright clothes and red glasses, on the right is the bandage she designed, it is yellow with red and black coloured symbols

A pioneering figure in Australian fashion design, Jenny Kee AO is well known for her vibrant patterns and colourful knits. Her True Colours   design features doves, hearts and the Waratah — as she calls it, the ‘ultimate queen of the bush’. Together, they make a powerful visual statement for the empowerment of women.

Jenny was in the 1977 Granville Train disaster and saw how blood donation was an absolute lifeline to so many victims and had a profound impact on the entire community.

“Giving blood is the ultimate act of kindness and it costs nothing but your time. Your generosity might just save a life.”  Jenny Kee

Book your appointment

Post a pic to @lifebloodau on Instagram to win a signed artwork.

a young woman is smiling and holding up a print of Jenny Kee's design which is yellow with red and black pictures on it, she is wearing a bucket hat with the same print

We’re so excited about our Jenny Kee designed bandage that we have a limited-edition signed print of the incredible artwork to give away, plus, a bucket hat in the amazing print too!

To go in the running to win:

  • Post a photo to your Instagram account showing off your post-donation artist bandage
  • The photo shouldn’t show needles or blood (they can make people a bit squeamish!)
  • Tag our official Instagram account @lifebloodau in the image and use the hashtags #truecoloursau #truecolourscomp
  • You must be following @lifebloodau to enter
  • One winner will be selected and will be sent a limited-edition signed print and bucket hat.
  • We’ll notify the winner via private message on Instagram and share your pic to our account
  • Competition opens Monday 6 March and closes Sunday 2 April 2023
  • T&Cs can be found here

Take a look back at our previous campaigns