Current projects
Donor behaviour
We're always interested in what makes our donors tick. Right now, we're looking at word-of-mouth as a powerful way to recruit blood donors. But talking about donation can be tricky without help, so we're investigating the best ways for Lifeblood to help donors chat to potential new donors.
We're also evaluating the impact of two world-first group donation programs, Lifeblood Teams and the Donate with a Friend initiative, alongside other ways to donate as a group, like through your workplace, community group, or family connections.
Growing blood in the lab
It’s a futuristic concept with amazing potential to save lives. We're harnessing the latest technologies to explore the world of blood grown outside of the body. From using 3D cell scaffolds to investigating donor influence on cell growth outcomes, there's more than meets the eye in the world of lab grown blood.