Lifeblood Board and Executive

Amanda Sellers is a highly experienced executive with deep expertise in finance, leadership, and governance across the beverages and FMCG sectors. She currently serves as Group Chief Executive Officer of Asahi Beverages – Oceania, and holds directorships with Asahi Holdings Australia and its wholly owned subsidiaries. Amanda also represents the industry as Nominee Director for DrinkWise, and was formerly a Director of Circular Plastics Australia (PET) Group Companies.

Amanda’s previous executive roles include Group Chief Financial Officer at Asahi Beverages, and senior financial positions with Transurban Group, Treasury Wine Estates and Fosters Wine Estates. Amanda brings substantial commercial acumen and strategic insight, with wide-ranging governance experience in both corporate and industry organisations.

Amanda holds a B Com and is FCA and CTA.

Claire Rogers is a strategic leader with deep expertise in driving growth, innovation, and transformation across a broad range of financial services and for purpose entities.

Claire is the Australian Red Cross Society Board Chair. She is also a non-executive director of Victorian Funds Management Corporation (VFMC), Spiire Limited, auDA Limited and Melbourne Business School (MBS Limited). Claire was formerly a non-executive director of Payton Capital Ltd, Methodist Ladies College, Kew, Australian Council for International Development and Chair of Ridley College, Melbourne.

Claire is Group Chair, CEO Mastermind and Managing Partner, Advisory Services at Mentorlist and co-founder of Oho, an accreditation management system for the care and community sector. Claire was previously chief executive of World Vision Australia and held senior leadership roles in multiple divisions of ANZ including Head of Digital Banking.

Claire has a BA from Melbourne University, MBA from Melbourne Business School and is a Fellow of the AICD and a member of Chief Executive Women.

Dr Lance Emerson is an accomplished health sector executive with extensive leadership experience across government and not-for-profit organisations. He is currently CEO of the Australia New Zealand College of Anaesthetists. Lance was formerly Deputy Secretary of the Department of Health Victoria and Chief Executive Officer of the Victorian Agency for Health Information. Other previous roles include as Company Secretary and CEO of the Pharmaceutical Society of Australia, and CEO of the Australian Research Alliance for Children and Youth, of which he was also a Board Director. Lance’s other previous governance experience includes Board of Management of The Climate and Health Alliance and Chair of the Public Health Association (ACT).

Lance has experience in health system strategy and reform across national and state health sectors, and brings strong governance and stakeholder leadership to complex national organisations. He holds a PhD, Master of Science (Primary Health Care), Bachelor of Science, and is a Graduate of the Australian Institute of Company Directors.

Mike Ferraro is an experienced Non-Executive Director with current roles including Australian Red Cross Society Board Member, Chair of CEO Circle Group, and Non-Executive Director of Firmus Technologies and Citywide Solutions Pty Ltd. He has also previously had board roles in the travel/leisure and resources sectors.

Mike has extensive executive experience in global resources, manufacturing and legal services. He was former CEO of an ASX 100 company, Alumina Limited, involved in bauxite mining, alumina and aluminium production on a global scale. Mike’s former roles include chief legal counsel of BHP, managing partner and member of executive committee of the global law firm Herbert Smith Freehills as well as investment banking in Australia and London.

Mike was born in Melbourne to migrant Italian parents. He studied Bachelor of Laws (Hons) at Melbourne University and undertook leadership programs at Stanford University and Australian Graduate School of Management. He has lived in London, commuted between Sydney and Melbourne and spent considerable periods responsible for teams in over 20 locations globally.

Shehani Noakes is an experienced Director and strategic advisor with strong commercial acumen and deep expertise in  organisational transformation and customer experience across the finance, retail and telecommunications sectors. She serves as a Director of the International Women’s Development Agency, where she chairs the Finance, Risk and Audit Committee. Shehani co-founded and is a Director of Bookcycle – a peer to peer digital book exchange platform.  She brings extensive experience in strategy through her advisory work with organisations across the corporate, government and non-government sectors including ANZ, PwC, ResilientCo and the Champions of Change Coalition.

Shehani’s executive career includes senior leadership roles with ANZ Banking Group, most recently as Retail Distribution Transformation Lead. She has also held senior management positions across Australia, Europe and Asia with organisations including Coles, Nokia Corporation and HSBC.

Shehani holds an MBA from INSEAD and a BSc (Hons) in Mathematics and Economics from the London School of Economics, and is a Graduate of the Australian Institute of Company Directors.

Gabrielle Hewitson has had various roles across her career at Australian Red Cross Lifeblood, initially in Inventory and Distribution at Victoria where she was Distribution Manager. She then joined the administration team for the transition to a national organisation. After undertaking governance studies, she then became Assistant Secretary and subsequently Board Secretary.

Gabrielle holds a BSc and Grad Dip Bus Admin, and is a Graduate member of the Australian Institute of Company Directors, and Fellow of the Chartered Governance Institute and of the Governance Institute of Australia.

Ann leads the ICT teams at Lifeblood, supporting end to end operations through systems, data, technical support and cybersecurity.

She began in critical care nursing before evolving into Executive roles at Barwon Health and Alfred Health using her clinical experience and understanding of the need for digitisation to improve the patient pathway through the health system.  She led major digital transformation initiatives, including electronic medical records implementations and improvements to clinician experiences and patient pathways through data capture and visualisation.

Since 2019, she has led the transformation and modernisation of ICT services at Lifeblood implementing Agile product delivery, a cloud-first approach, modern data platforms and governance, all underpinned by an uplifted cybersecurity maturity. Her continued focus is on using data as a strategic democratised asset for advanced decision making, increasing automation and in using AI and emerging technologies responsibility to improve outcomes for donors, patients, and partners.

By fostering high-performing teams and providing the right tools and environment for teams across Lifeblood, ICT delivers technology solutions that help ensure a safe and reliable supply of blood and biological products for the Australian community.

Ann's qualifications include MBT, CCRN, CHCIO and GAICD.

Deanna Lomas leads the Manufacturing and Logistics team for Lifeblood, who ensure a safe, efficient and trusted supply of blood, biological products and services to customers and recipients across Australia, supporting the delivery of more than 7,500 life-changing products each day.

Deanna's qualifications include B. Eng, B. Bus, B. Arts, MBA, FIEAust, CPEng, EngExec, NER, APEC Engineer, IntPE(Aus), and GAICD.

As Chief Financial Officer, John has led the Finance and Corporate business unit since 2011. His team manages organisational funding and provides financial information, advice, analysis and reporting. His areas of responsibility include financial investments, asset acquisition and management, financial governance and partnering, finance technology, business decisions and transactions, procurement, and collections network and operations infrastructure.

John has worked in the government, health and not-for-profit sector for over 25 years, including 6 and a half years as the Executive Director, Finance and Corporate at the Royal Children’s Hospital, where he was fortunate to be involved in development through to completion of a new hospital building.

John's qualifications include CPA, BBus (Accounting), and GAICD, and is also a Board and Audit Committee member and Chair of the Finance and Investment Committee of Berry Street Yooralla.

Roger is a senior executive with more than 30 years' experience leading strategy, corporate affairs, communications, stakeholder engagement and sustainability across the healthcare, telecommunications, FMCG, government and public sectors. Before joining Lifeblood in 2026, Roger was Chief Sustainability and Corporate Affairs Officer at Bupa Asia Pacific, where he led enterprise-wide initiatives spanning corporate affairs, government relations, communications, sustainability and organisational transformation.

Throughout his career, Roger has held senior leadership roles focused on shaping strategy, strengthening organisational reputation, navigating complex policy and regulatory environments, and leading organisations through significant change. He has extensive experience building trusted relationships with governments, communities, industry partners and other key stakeholders.

Roger is passionate about purpose-led organisations and creating positive social impact. He has led significant initiatives in reconciliation, sustainability and community partnerships, delivering lasting social and environmental outcomes.

Roger's qualifications include MA (Hons 2:1), and BA and is a Guest Faculty Member, Centre for Corporate Public Affairs; Board Director, The Y Australia (YMCA); Industry Advisory Board Member, UTS Faculty of Science
and Member, Global Men's Health Advisory Committee, Movember.

Stuart has over 20 years' experience through a range of strategic and operational roles. Before coming to Lifeblood in 2009, Stuart held a number of positions within the Chubb Insurance Group. During that time, he had responsibility, among other things, for diversifying the business and exploring new markets.

Stuart led the Supply Chain function at Lifeblood and oversaw the introduction of the Sales and Operation Planning discipline before stepping into his executive role in 2017.

Stuart's qualifications include BA (Hons), and MMgt (Supply Chain), and he was named the CEO Magazine’s 2019 Executive of the Year (Health & Pharmaceutical).