Our strategy
Lifeblood Unlocked – Strategy 2027.
Our new strategy provides us with time to reflect on our purpose, the work we do, how we deliver it, and the values that underpin the way we work as an organisation. This Lifeblood Unlocked – Strategy 2027 has been designed to build on our strong foundations for decades to come and is driven by our purpose: life-giving donations for life-changing outcomes.
The strategy is built on four key themes
A movement of donors
A movement where biological donation is recognised, respected, widespread and part of our Australian identity.
Assured supply for optimal use
Sufficient and safe provision of blood, plasma and biological products and services to meet demand in ways that are seamless to clinicians and suppliers, easy for health services, and give confidence to government and community.
A workforce of champions
We’re purpose-driven and value-led champions for our donors, recipients and for each other.
Essential to health
Healthier and better lives for the communities of Australia through personalised health, and new products and services that are research-informed and rapidly adopted.
Download our strategy
Take a look at these key Lifeblood publications to see where we're going and where we've come from.
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Annual reports
We’re always proud of what we achieve together. Take a peek at how we quickly and successfully adapted to change over the last financial year, and decade prior.
See all reports
What we do
Lifeblood has always been one of the most trusted not-for-profit health service providers in Australia — and for good reason.
Know our services
Our people
With around 3,500 employees and more than 1,000 non-donor volunteers, Lifeblood is like a well-oiled machine.
Meet the team