Lifeblood Gifts Program - Rules of participation

Can you join?

You are eligible to opt in to Lifeblood Gifts if you are a registered blood donor in Australia and are eligible to donate.

Opt in date

Donors that were opted in to the Lifeblood Gifts trial program during November 2022 and September 2023 will automatically be opted in to the new Lifeblood Gifts program with their opt in date set as 1 June 2024. Donors that were not opted in to the Lifeblood Gifts trial program may opt in online or with a Lifeblood team member, and their opt in date will be set as the date they opt in (on or after 1 June 2024).

Once a donor has opted in, any attendances within the seven days prior (up to, but not before 1 June) to that opt in date will be counted towards their gifts count. No attendances prior to 1 June will be counted, regardless of opt in date or trial participation.

Eligibility for a gift

Every three (3) donation attendances you make at a Lifeblood Donor Centre after your opt in date mean you are eligible to choose one gift as part of the Lifeblood Gifts program. Autologous or therapeutic donations do not count towards eligibility for a gift.

Redeeming your donation goals for Lifeblood Gifts items

Gifts can be redeemed in-centre on arrival every time you are eligible for a gift – that is every third scheduled donation attendance. If you choose not to take a gift when you are eligible, this can be carried over to your next donation attendance. Only one gift may be redeemed every third donation.

Lifeblood can’t guarantee that the gift you select will be available. Gifts are allocated in a “first come first served” basis, while stocks last. If a gift is damaged or is faulty, we will try to replace the item but the same item or similar may not be available. Lifeblood cannot offer cash instead of any gift even if a gift is unavailable or is damaged. The only gifts available are the gifts on offer as communicated by Lifeblood.

Once you have received your gift and left the donor centre, the gift cannot be exchanged unless faulty. A gift cannot be returned.

Duration of Lifeblood Gifts program

The Lifeblood Gifts Program is scheduled to run from 1 June 2024 with no planned end date. Lifeblood may discontinue the Program at any time at its discretion. Lifeblood will try to give you as much notice as possible if the Program is to end. If the Program is discontinued, Donors who have opted into the program will be entitled to redeem gifts they are eligible for while gifts are available.

Additional terms

The structure of the program is subject to change at the discretion of Lifeblood, and if this occurs Lifeblood will make best endeavours to contact all opted in donors.


Lifeblood may collect personal information from you for the purpose of facilitating the Lifeblood Gifts Program or providing gifts. Personal information will be handled in accordance with Lifeblood’s Privacy Policy which is available on our website.

Change of mind

You can at any time decide that you no longer wish to participate in the Loyalty Program by logging in to opt out online or contacting us.