Masser Barbara

professor barbara masser

Prof Barbara Masser

Joint Chair of Donor Research

Professor, The University of Queensland

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Barbara’s research focuses broadly on the psychology of recruiting and retaining blood donors, currently looking at the emotion involved for donors making decisions, and barriers to plasmapheresis (plasma donation).

Barbara has published more than 50 papers on donor recruitment and retention in a variety of peer-reviewed journals including Annals of Behavioural Medicine, Transfusion, Transfusion Medicine Reviews and Transfusion and Apheresis Science.

Barbara has received numerous awards for teaching excellence, and in 2019 was a winner of University of Queensland’s Partners in Research Excellence Award, in recognition of her work with the Lifeblood research team.




Key publications

Beyond Description: The Predictive Role of Affect, Memory, and Context in the Decision to Donate or Not Donate Blood
Masser B, Ferguson E, Merz EM, Williams L
Transfusion Medicine and Hemotherapy
Improving first-time donor attendance rates through the use of enhanced donor preparation materials
Masser B, France CR, Foot J, Rozsa A, Hayman J, Waller D, Hunder E
Plasmapheresis: recruitment, retention and flexible donors
Masser B, Bagot K
ISBT Science Series
Predicting the retention of first-time donors using an extended Theory of Planned Behavior
Masser BM, Bednall TC, White KM, Terry D
The Psychology of Blood Donation: Current Research and Future Directions
Masser BM, White KM, Hyde MK, Terry DJ
Transfus Med Rev