Flex your True Colours
With more than 4,400 donations required every day, the need for blood never stops. We know just how rewarding it can be to roll up your sleeve and donate, so to celebrate this life-giving act, we're arming our donors with a new way to show their True Colours.
We’ve teamed up with six incredible Aussie artists to create a range of inspiring arm bandages for our donors to wear post-donation. With unique designs in a range of colours, these bandages are available to anyone who donates at Lifeblood donor centres from Monday 19 October until the end of November 2020.
So what are you waiting for? It’s time to wear your heart on your sleeve.
Want to show your True Colours?
New to donating? Giving blood is one of the most generous things you can do for another person.
If you’re aged 18-75, over 50 kilos, haven’t been overseas in the last 28 days and are feeling well, you should be able to give like life depends on it. Because for 1 in 3 Aussies, it does.
Or maybe you’ve donated before. Then you already know how great giving blood feels. Recapture that feeling and book your next donation now to show your True Colours.
Wear your heart on your sleeve with your best flex
The more people that know about True Colours, the more lives we can change. So we’re asking our donors to share a selfie of their best flex, after their donation.
Want to see how it’s done?
Ready to join in? Share your best flex after your donation, nominate three friends and don’t forget to tag @lifebloodau #LifebloodAU?
Meet the artists
Meet the artists behind each bandage design, and find out why they got involved in True Colours. Each artist’s design and story is unique — just like each of our donors.
Beci’s inspiring work combines illustration, design and craft to create unique pieces that are colourful, bold, and dream-like. A long time blood-donor, Beci was the perfect fit to join the True Colours campaign. Her unique bandage design is made of positive messages and images that celebrate the act of giving and happiness.
“I hope [my design] makes the blood giver feel extra congratulated and pleased with themselves.”
Kenny’s quirky and charming work made him a great fit for True Colours. Influenced by clever wordplay and Australian culture, Kenny’s bandage design is fun, playful, and a little different from the rest.
“Most of us would give an arm and a leg to save someone’s life, but luckily there's no need to do that when we can give blood instead.”
Georgia’s cheeky and irreverent designs are informed by her experience in illustration, graphic design, styling, and photography. Georgia’s bandage design is inspired by the mesmerising and gentle movement of a lava lamp, and aims to spread joy and optimism to our donors post-donation.
“I chose an uplifting colour combination that I know I'd be happy to show off after donating blood!”
Brian’s work is rooted in the traditional motifs, myths and legends of his home in the Torres Strait Islands. Brian’s unique approach to his bandage design — combining the modern comic Astro Boy with a print inspired by his heritage — made him a perfect artist to help bring True Colours to life.
“Blood is the most precious gift that anyone can give to another person — the gift of life. I chose to be a part of this project because of its importance in bringing this life-giving elixir to people in need.”
Chris is a multidisciplinary artist whose work is inspired by Australia’s west coast and classic surf culture. As a long-time blood and plasma donor, Chris had a distinctive approach to his bandage design and a strong connection with the True Colours campaign.
“It only seemed right to use my work to support the cause and bring some light to the experience.”
New South Wales
Gemma’s uplifting work combines bold super-graphics, illustrative lettering and hand-painted murals. Her celebratory bandage design is sure to put a smile on our donors’ faces.
“My design is not only a celebration of each individual’s uniqueness but also the value of life itself — an amazing gift that you can give through the simple act of donating blood.”
How to have the best (and safest) donation
Never given blood before? Your secret’s safe with us! It’s easy to be prepared, keep well and look like a pro with these tips and tricks. And even if you’re a regular, it’s always good to refresh your memory: Making your donation.
A special offer for you
DiDi is proudly supporting True Colours with a very special offer. Throughout the campaign period, DiDi will be offering a 50% discount on rides, up to $10 for each trip, to and from donor centres in areas where they operate. All you need to do is enter the promo code LIFEBLOOD in the Promotions tab in the DiDi Rider App.