A new name for Australia's Lifeblood

A new name for Australia's Lifeblood

From today, the nation’s blood service has a new name: Australian Red Cross Lifeblood.

Chief Executive, Shelly Park said the new name reflects Lifeblood’s changing role.

“We are a world leader in blood safety, and while blood is still at the core of what we do, we are now so much more than blood.  

“We now provide safe, donated breastmilk to babies in newborn intensive care units across New South Wales and South Australia. We provide critical organ matching services allowing life-giving transplants to take place, and next year in Western Australia we are embarking on a pilot to provide a reliable supply of donated stool for faecal microbiota transplants to treat patients with life-threatening digestive system infections. 

“The name Lifeblood reflects the role we play in the Australian community now and into the future, but also celebrates our generous donors who are the lifeblood of Australia,” Ms Park said 

As part of the name change, Lifeblood has opened its doors to take TV cameras behind the scenes for a new eight-part, reality television series on Channel Nine. 

“Giving Life shows for the first time the real, often moving, and always inspiring, stories of the people who give, receive, and make life possible and we can’t wait to share them with you.  

“From the blood besties who receive regular transfusions together to the surfer who narrowly escaped death after a brutal encounter with a tiger shark, Giving Life looks at it all. We hope these stories will inspire and motivate you to join our amazing donors as the lifeblood of Australia,” Ms Park said. 

Giving Life will look at Lifeblood’s donor centres where 1.5 million generous donations are made each year. It will then follow the journey of blood to hospitals where patients and babies receive these life-giving products.

Giving Life airs from 1pm* Saturday, November 16 on Channel Nine and will also be available on 9NOW and Lifeblood website.

For more information see the new Lifeblood website.

To make an appointment call 13 14 95 or book online

*2.20pm in Queensland