Bloodline
Bloodline is a new way for donors and recipients to connect by leaving anonymous, randomised voice messages.
In the moments that matter most, your voice could mean everything.
Giving and receiving blood can feel clinical. But there are real people behind it. Real people like you. And we wanted to give that a voice.
From 20 April – 31 May, selected donor centres and hospitals across Australia are taking part in this pilot program for anonymous donors and recipients to hear and share voice messages.
Building a community through this connection, we want to highlight the real impact of blood donation on people’s lives every single day.
Thank you for being part of this movement and if you have any feedback, please let us know at bloodline@redcrossblood.org.au
Be part of Bloodline
Scan the QR code
Donors and recipients receive a brochure with more information. Simply open your camera app on your mobile, scan the QR code and call Bloodline.
Leave a message
You'll have 1 minute to leave a personalised, heartfelt message for a donor or recipient.
Hear a message
Listen a message from a donor or recipient, that someone has left just for you.
Not sure what to say? Here's some inspiration
Idea #1
Messages of support
Idea #1
Messages of support
'Hi there, my name is Helen and I've just finished up donation number 12 at my local donor centre. I'm relaxing now with my favourite peppermint tea and wanted to let you know I'm thinking of you, wherever you are. I'm sending you lots of strength and hope for the days ahead.'
Idea #2
Why do you donate?
Idea #2
Why do you donate?
'James here, just sharing my story for why I started donating plasma back in 2021. A family friend was going through a rough time and was diagnosed with an auto-immune disorder. I felt really helpless at the time, and didn't really know what to say or what to do to help. Donating plasma became an easy way for me to give back to others, and now I'm here every few weeks doing what I can.'
Idea #3
Share what you love
Idea #3
Share what you love
'Hey, it's Brooke here calling in from Queensland. I wanted to share my favourite feel good movie that you might enjoy while you're going through your treatment. It's called Little Miss Sunshine and no matter how many times I watch it, I still laugh and cry at the same bits! Really it's about showing up for people, and I suppose that's why I donate blood too. All the best.'
FAQs
- The QR code isn't working
To call Bloodline, you'll need to unlock your phone, open your camera app and scan the QR code. You'll get a window pop-up where you can then initiate your call.
- I made a mistake, can I try again?
We all get tongue tied sometimes! Not to worry, when you call Bloodline just listen to the prompts and you can playback your message and re-record if you need to.
- Will my message be moderated?
Yes. All messages left on Bloodline from donors and recipients are checked by our team.
- I've got feedback about Bloodline
And we want to hear it. Feel free to share your thoughts at Bloodline@redcrossblood.org.au
- I've decided I want to remove to my message
No worries. Just email us at Bloodline@redcrossblood.org.au and let us know the date and time of your call, and the last 4 digits of your mobile number. Our team can remove your message at any point.
- Does calling Bloodline cost money?
A call to Bloodline occurs the same charges as a standard voice call in Australia.