It's a wrap (for now)
The trial period has come to a close — and we’ve been absolutely blown away!
From November 2022 to September 2023, we trialled a new way to recognise your achievements with Lifeblood Gifts. The program included t-shirts, mugs, tote bags, socks and lanyards — all showcasing your status as a blood donor.
And we saw a phenomenal response to the trial (and we learned a lot).
You loved Lifeblood Gifts
About 92,000 of you opted in for the trial — incredible. You loved wearing your donor status out and about!
Those who were in the trial donated more often
You put in the hard yards for the next donation goodie.
But, we need to work on our planning
You had to wait too long for your rewards to be sent out instead of having them available in the donor centre.
A points-based system could be a way forward
Choosing to save or spend on goodies could give you a better experience.
We’re busy planning the future of loyalty and recognition programs based on your feedback, and we’ll have more to share soon.
If you have any feedback on the trial, feel free to contact us.
Frequently asked questions
- Why did you launch the trial in the first place?
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At Lifeblood, we’re always looking for ways to improve how we recognise donors like you — and, of course, to encourage you to give more! The more donations our donors give, the more lives we all save together. And hey, the gifts are just a nice bonus.
- Why haven’t I received my gifts yet?
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Some donors have waited a while for gifts to be available — we’re so sorry, and we really appreciate your patience. We’re getting in touch with all donors that are waiting on gifts as stock arrives and makes its way to your local donor centre. Keep an eye out for an email from us letting you know when your gifts are ready, ask the team when you’re next donating, or contact us.
We’ve learned from this, and we’re doing what we can to avoid these issues in the future.
- Why isn’t my gift being posted anymore?
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We’ve had some problems with postage during the trial — that is, some gifts have been damaged in transit or haven’t arrived! Giving them to you personally at the donor centre is the best way to ensure you get your well-earned gifts in the best condition and without further delays.
- I can’t make it to that particular donor centre to pick up my gift. What do I do?
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That’s fine! You can simply visit another donor centre near you or contact us.
- I can’t get to any Lifeblood donor centres at all. What should I do?
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Email us and we’ll get back to you as soon as we can.
