Doctor Kathleen Chell

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Dr Kathleen Chell

Research Fellow

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Kathleen works in the Donor Research team to better understand how we can optimise Lifeblood’s donor panel. Having completed her PhD from the Queensland University of Technology in 2016, Kathleen brings a social marketing perspective to investigate new ways to recruit and retain blood donors, as well as foster donor advocacy.

She has also lectured and taught in Marketing at several universities. As a blood donor and researcher for Lifeblood, Kathleen loves being able to contribute in different ways toward a safe and sufficient blood supply for the Australian community.

Awards
  • Fellow of the Higher Education Academy (2020)
  • ISBT Harold Gunson Fellowship (2020)
     
Leadership
  • University of Queensland, Adjunct Research Fellow

Key publications

Understanding Contextual Determinants of Likely Online Advocacy by Millennial Donors
Chell K, Mortimer G, Dang T, Russell-Bennett R
2023
Nonprofit and Voluntary Sector Quarterly
doi:10.1177/08997640231165913
Exploring psychological determinants of sharing donor recognition on social networking sites
Chell K, Masser B, Davison TE, Ferguson E
2022
Transfusion.
62(10):2077-2085
A systematic review of incentives in blood donation.
Chell K, Davison TE, Masser B, Jensen K.
2018
Transfusion.
58:242-254
Exploring psychological determinants of sharing donor recognition on social networking sites.
Chell K, Russell-Bennett R, Mortimer G.
2020
International Journal of Nonprofit and Voluntary Sector Marketing.
25:e1666
An Australian trial on the effectiveness of a discount reward to increase plasma donor retention and frequency of donation.
Chell K, White C, Karki S, Davison TE.
2021
Vox Sanguinis
16:188-195