Shane began his career as a GP Medical Rep, moving on to State and National Hospital Sales Manager, Hospital Business Unit Manager and Brand Manager. In 1999, he became a partner of SP/EHS and, in the last ten years has worked on a wide range of advertising and medical education projects. Now, with over 17 years experience in both client and agency roles, Shane provides highly-relevant practical advice and a unique perspective as to what is required from an integrated communications agency to meet and exceed client expectations.

Family, football, basketball and extraordinary challenges light Shane’s fire and the launch and evolution of the Lifeblood business is one of the most exciting challenges he has undertaken to date.

What are you most passionate about?

My family, sport, running a successful business

What song are you embarrassed to know all the lyrics to?

Paradise by the dashboard light -Meatloaf

Back when Amanda was still a New Yorker, she had the choice between moving to Colorado to pursue a marketing role with Home Box Office – or pursue an offer to join a fledgling Publicis medical education company on a short-term contract. She seems to have a knack for assessing the potential in opportunities and 5 years later was leading the medical meetings division of a boutique agency focusing on HIV.

From there she tried her hand at independent consultancy but a couple of years later when she was offered the chance to join an Omnicom company and form a

new team to develop accredited programs (Avonex, Eloxatin, Femara, Gleevec and Xyrem) and she took it.

But she can also see the potential in people too and when a year later she met her future Aussie husband she packed her bags for Australia. Amanda has been with Lifeblood for 2 years and leads the team in Sydney.

What motivates you?

Finding solutions

What song is positively singable?

New York, New York

After avoiding work for as long as possible, Lesley began her career in mainstream publishing before launching herself into the wonderful world of medical education. Working primarily in an editorial and production capacity, Lesley decided that the UK and its weather had given her enough grief, so she upped and moved herself and her family to Australia in 2001.

Lesley has worked at a number of agencies in Sydney, initially as an Editorial Manager responsible for a team of editors and writers, and most recently as an Account Director, helping to successfully establish a new medical education agency.

She’s particularly proud of an accredited GP education program she helped develop

that was shortlisted for a 2008 PRIME Award. Over the past 15 years, Lesley has worked in numerous therapy areas that include cardiovascular, endocrinology, ophthalmology, oncology and mental health, and she has a broad experience in producing print and online materials for both GPs and specialists.

Secret indulgence?

French champagne – the whole bottle…

What should you be doing?

Writing in my attic overlooking the ocean, swathed in chiffon, with a packet of Sobranie Black Russians and a bottle of French bubbles for inspiration.

Rachel's interest in scientific research and how it works, as well as enjoying talking to people, led her to pursue a career in the field of science communication.

With a Bachelor of Science in Science Communication and a Master of Arts in Communication Management, Rachel joined Lifeblood after working in various roles in the government and university sector.

Rachel's career has given her the opportunity to work with researchers from a range of scientific disciplines, ranging from marine science to advanced statistics.

When not at work, Rachel can be found looking at the pictures of meals in cook books (but never actually cooking them) or trying to keep her newly established herb garden alive.

One food for the rest of your life:

Salt-and-pepper squid.

My best birthday bash was:

Sangria and dancing at the Spanish Club in Sydney

Kira studied at the University of British Columbia, graduating with a degree in cell biology and genetics. She stayed on at UBC to work in the Department of Microbiology and Immunology for several years, before moving over to industry. Working for a biotechnology company, Kira was involved in multiple aspects of drug development in the areas of cardiovascular and inflammatory diseases. Applying her knowledge of research and therapeutics to the development of medical education programs at Lifeblood, Kira is currently involved in projects in the areas of CV health and pain management.

Secret Indulgence?

Chocolate, of course!

What drew you to the world of advertising?

The creativity

What was your childhood obsession?

Ballet

Jacqui completed a degree in Science (Communications) majoring in pharmacology at the University of New South Wales, while concurrently working as pharmacy assistant. After university she travelled for several months overseas and returned to complete a short course in graphic design, which led to a job as a designer in marketing company for two years. Missing the healthcare aspect of her studies, Jacqui joined Medical Education and PR company, FarmaComm. There she worked on projects in the areas of pain, oncology, infant nutrition, endocrinology, osteoarthritis and pulmonary arterial hypertension (PAH). In late 2009 Jacqui joined the vibrant team at Lifeblood where she currently works on projects in the areas of CV health, infant nutrition, PAH and haematology.

What makes you tick?

Knowing there is always more to learn...about everything! I am a very curious girl.

What are you most passionate about?

Maintaining a healthy mind and body

One food for the rest of your life?

I can’t pick one...I’d have to say roasted almonds, strawberries and tea!

What was your childhood obsession?

Jazz shoes

What show would you want to guest-star on?

‘So You Think You Can Dance’