Shane began his career as a GP Medical Rep, moving on to State and National Hospital Sales Manager, Hospital Business Unit Manager and Brand Manager. In 1999, he became a partner of SP/EHS and, in the last ten years has worked on a wide range of advertising and medical education projects. Now, with over 17 years experience in both client and agency roles, Shane provides highly-relevant practical advice and a unique perspective as to what is required from an integrated communications agency to meet and exceed client expectations.

Family, football, basketball and extraordinary challenges light Shane’s fire and the launch and evolution of the Lifeblood business is one of the most exciting challenges he has undertaken to date.

What are you most passionate about?

My family, sport, running a successful business

What song are you embarrassed to know all the lyrics to?

Paradise by the dashboard light -Meatloaf

Steve began his career as a GP Medical rep more than 20 years ago, quickly moving into management roles where he has worked for 2 large multi-national pharmaceutical companies. He has worked in diverse roles across Sales and Marketing including Integration manager, Healthcare Services manager and has gained tremendous experience working at the “coalface” with numerous sales teams from an implementation and sales force effectiveness perspective. His brand experience has primarily been in the Cardiovascular arena, he has also worked within Anti Infective, Pain, Osteoporosis, and Asthma markets.

He is excited by his new role at Lifeblood as he hopes to pass on his experience from a client's perspective to help drive the business forward and ensure we exceed our customers’ expectations and delight them with our solutions.

What are you most passionate about?

Family, Golf and Liverpool football Club in that order!

What should you be doing?

Tearing up the back 9

Christina’s interest in medical research led her to academia where she completed a PhD in Medical Biology. She then joined the corporate world, working for 5 years with CSL Limited, as a Medical Product Specialist for the Immunoglobulin portfolio. In 2004, Christina joined Lifeblood as a Project Manager. In this time she has managed numerous projects including the development of the GP Psych Support website for the Department of Health and Ageing and the development of online GP training programs for the Australian General Practice Network.

Christina’s passion is food. While she owns heaps of cookbooks and loves to cook, she never says no to going out for dinner- because then someone else can do the washing up!

MySpace or Facebook?

I like to catch up in person, call me old fashioned.

Who was your favorite teacher in high school?

My Year 10 English teacher, who always had more confidence in me than me.

A former elite gymnast, at 15 years of age Kelly represented Australia in diving winning a Junior World Championships on 3m springboard, despite a fear of heights! She has recently taken the plunge into advertising, joining the Lifeblood team as Account Manager and is thriving on the excitement of a challenging new industry.

Before Lifeblood, Kelly worked with the Victorian Institute of Sport. Over six years, she worked across several facets of the business, most recently with the performance team where she assisted coaches in developing cutting edge programs to enable talented athletes to achieve national and international success.

Kelly’s role at the Institute saw her support the head of medicine and nutrition and liaise regularly with specialists,

doctors and physiotherapists. With a Bachelor of Applied Science and a post-graduate diploma in secondary education, her experience, integrity and professionalism make Kelly an invaluable member of the Lifeblood team.

One food for the rest of your life?

Vegemite toast

What was your childhood obsession?

Gymnastics – I trained 30 hours a week and then came home and practised some more!

Are you an ideas person, think outside the square or break the rules occasionally?

I like to know the rules and then see how far I can stretch them!

Rachelle is the boomerang of the Lifeblood team, she has left to travel and work overseas twice, each time returning with new enthusiasm and ideas. Rachelle has worn many hats within the company over this period, from Personal Assistant to Production Management and Account Management. Whilst in the Production management role, Rachelle undertook further studies in Graphic Design at RMIT at night school for 4 years, giving her a firm grasp on production processes/methods and design. Starting back for the third time in the role of Account Manager, Rachelle is home to stay.

Secret Indulgence?

Sherry! I know I am about 40 years off the legal sherry drinking age, but it is just too delicious to pass up – especially if teamed with some yummy blue cheese!

What excites you?

Exploring new cultures and trying new things. Seeing things from a different perspective.

What would you do if no-one was looking?

Eat an entire bowl of chocolate cake mixture (not wasting time with the baking part!)

After graduating from Monash University, Hayley worked for 5 years as a research assistant at the Austin Research Institute studying xenotransplantation (using pig organs for human transplants). Combining work and study, Hayley completed a Masters of Publishing and Editing, which led to stints at Oxford University Press and Macmillan Education Australia as a senior editor working on student and teacher resource textbooks and CD-ROMs. Hayley then took her skills to Adrenalin Strategics (medical communications agency) where she managed production of print and multimedia projects for clients including GSK, Janssen-Cilag, Fonterra, Novartis and Eli Lilly. Since joining Lifeblood’s Melbourne office as an Account Manager, Hayley’s role has expanded to include editorial supervision.

What are you most passionate about?

Seeing as much of the world as I can.

Secret Indulgence?

80s music

What was your childhood obsession?

My Snoopy stuffed toy – he went everywhere with me!

Mel hails from the sunshine state where she completed a double degree called ‘Science Communications’, which involved completing a Bachelor of Science and a Bachelor of Journalism over 4 years. Moving south, Mel found work as an Editorial Assistant for a medical communications agency.

As her writing and research skills developed, Mel worked as a medical writer in a digital communications agency and then took a senior role for a science & technology publisher, Elsevier Australia. After a quick stint in her home state in PR, Mel joined the Lifeblood team to help create memorable and innovative medical education.

What makes you tick?

The people I love, and where we’re holidaying next!

What excites you?

Mountain biking, indoor rock climbing, throwing a pack on my back and hiking somewhere remote, travelling somewhere I’ve never been before... and shopping! I love to shop!

Who is your hero?

My Grandma. She was an amazing lady.

As Production Manager - Nikki keeps our projects and promotions moving and grooving along!

Nikki started at Lifeblood in June 2006 as an Account Manager and has now moved across to the ‘other side’. Nikki is loving this role as it allows her to use her finely tuned organisational skills, while sharing in the latest lollie stash that the studio have stockpiled!

But it wasn’t always that way. Her background specialises in FMCG – where she worked for CAW – part of the George Patts group. Over her 8 years there, she worked within the administration side of the business, which helped her to develop her

skills & gain much experience – eventually leading her into an Account Management role.

Nikki, otherwise known as "Nikkers" loves the fast pace and excitement that an agency offers - but as everyone knows, her other passions are shopping and dancing. Anyone up for a boogie?

Who is your hero?

My Dad

What are you most passionate about?

Family, friends, my career, dancing, fitness, life!

Kle miller has been at LifeBlood for the last 8 years, and watched the IT department expand to what it is today.

As Senior New Media Programmer he has grown with the company. Being not just a cog but the machine in the IT department he has encountered every type of project known to the healthcare industry.

Kle's two work passions are multimedia CD/DVD's and enterprise web applications.

Outside work he just cant get enough music into his system. He still likes to put on a record whilst working at home!

What motivates you

Learning, a challenge and knowledge is what drives me.

Where have all the flowers gone?

If you ask my son, to sleep.

In life, it can be challenging to balance a sense of order and a sense of fun. The bottom line is - too much of one thing can be downfall. For Simone – she balances both beautifully!

After a Bachelor of Business in Office Management, Simone joined a Trustee firm where she administered the estates of ‘lonely rich folk’ who left all of their worldly possessions to charity. Traveling for a year then gave her the energy to join her family business where she stayed for 15 years - covering all aspects of finance,

administration & HR. In between all this – Simone even managed to squeeze in 2 kids.

And now here she is at Lifeblood - as HR/Finance Manager Simone is balancing the numbers, the family & the fun!

What motivates you?

Adrenaline

Apart from Lifeblood, which is the best job you’ve ever had?

McDonald Kids Party Hostess is not a highlight.

As our receptionist/administration guru - Michelle always has a big smile and a laugh to share.

Michelle’s motto in life is easy, keep it simple and just enjoy what is most important to you. For her - family, friends and fun is what life’s all about!

A particularly enjoyable period of her career involved working for a multi-national shipping company. It was a very social industry – with the ‘ships captains’ being very interesting characters – and generous too!

She has lived and worked as near and far as Sydney to Toronto –

which adds to Michelle’s worldly outlook.

In 1999, family brought her back to Melbourne where she started working for her brother’s business. Michelle is Lifeblood’s longest servicing team member – 8 years on Michelle continues to contribute significantly to the ‘life’ of the agency.

What drew you to the world of advertising?

My brother gave me a job!!!

Where was sexy before Justin Timberlake brought it back?

John Farnham!!!