Lifeblood - Case Studies

How to Treat

Application for iPhone, iPod touch and iPad developed for Australian Doctor

Looking to tap into the ever increasing number of GPs using mobile technology and thus expand the reach of their 'How to Treat' series, Lifeblood launched this application in April 2011.

In What Shape is Your Heart?

In-surgery consumer program developed for Pfizer — 2010 Prime Award Winner

GP surgeries have long presented an opportunity to communicate with consumers at a critical point in their health journey. However, posters, pamphlets and prescribing software pop-ups have rarely, if ever, fully exhausted the potential. This program revolutionised the way the doctor-patient dialogue could be initiated and supported in surgery.

Bridging the Gap, Practice Nurse Program

Ongoing education initiative developed for Pfizer — 2009 PRIME Award Winner

Developed in consultation with a steering committee, this program was designed to tackle the evidence-treatment gap in cardiovascular disease (CVD). The 'Practice Nurse Program' component focused on practice nurses as an important and evolving stakeholder in the management of chronic disease and reflected the need for a multidisciplinary approach to CVD in general practice.

Know Your Risks

General practice education program developed for Boehringer Ingelheim/Pfizer Australia

Attracting doctors to a program can be as simple as developing content centred on their needs, rather than a marketing message. Few topics ignite as strong a response as managing medico-legal issues in general practice. Connecting the dots between clinical risks and disease management proved a winning combination.

Closing the Gap for Indigenous Australians

General practice resources developed on behalf of the Australian General Practice Network and the Department of Health and Ageing

Lifeblood has supported the Australian General Practice Network (AGPN) in the development of a range of programs over the years. In 2010 we partnered with the AGPN for the development of resource materials distributed nationally in support of the Department of Health and Ageing 'Closing the Gap' initiative.

GP Psych Support

Lifeblood is currently supporting the Royal Australian College of General Practitioners with the implementation of the 'GP Psych Support' program, which we originally developed with McKesson as part of a Department of Health and Ageing tender. More than just a website, 'GP Psych Support' is an interactive platform that provides GPs throughout Australia with timely access to specialist input on the care of their patients with mental illness.

http://www.psychsupport.com.au/