Our core capabilities lie in three key areas:
Within a rapidly-expanding Medical Education portfolio, Lifeblood conducts comprehensive medical education programs for specialists, GPs and allied health professionals in a number of major therapeutic areas including: extensive, online mental health programs, chronic and infectious diseases, pain management, vaccination, cardiovascular risk reduction, oncology, dermatology sexual health and many more.
We also have extensive expertise in developing and delivering QA&CPD and specialist advocacy programs, major events and scientific conferences, therapeutic guidelines and consensus statement development, publication and distribution.
Lifeblood has an intimate understanding of the total healthcare and pharmaceutical environment, including direct-to-consumer communications.
A solutions-based communications company, we perform an extensive analysis of the challenges and issues surrounding a product or market. We set about developing a comprehensive strategy which, involves ROI analysis and tactical planning. This enables us to dig deep and unearth the single-minded proposition that will give your brand the competitive advantage.
Working tightly within the framework of the main strategic objective, we then implement and follow through with a full communications campaign. As a working business formula, it’s sound, it works and, most importantly, it has proven to be cost-effective for everyone.
Lifeblood Creative and Specialist Services:The consulting division of Lifeblood is focused on assisting companies understand and fulfill their commercial objectives in Australia.
The consulting division offers a range of services to assist international companies to fully understand the market potential for their products and services in the Australian market. Initially, this may entail market or product feasibility studies and a detailed business plan.
From here, we can assist with product registrations, regulatory and clinical trial consulting and management, office location sourcing, financial modeling and reporting strategic and marketing plan development, sales force recruitment, deployment, and effectiveness evaluation.